Fujitsu may realize that the smartphone industry is getting a bit too crowded and that’s why the Japanese company branches out slightly with its business strategy. The company unveiled the Raku Raku lineup last year and it was designed primarily for seniors. This sounds like a proper business decision as there are a large proportion of senior citizens in Japan. Orange in France is among the first carriers to uses the phone in its network.

Raku Raku literally means “Easy Easy” and it adopts a simplistic user interface with large text and button. The same approach was used by the Jitterbug phone released earlier in the US. The Fujitsu Stylistic S01 uses Ice Cream Sandwich (Android 4.0) and a significantly modified custom user interface.

The phone has some resistance against dust and water exposure, while featuring 1.4 GHz Qualcomm Snapdragon S2 single-core processor, 4GB of internal storage, 1,800 mAh battery and 8 MP rear-facing camera. The 4″ WVGA display offers a fine balance between affordability and ample screen area.